Conclusion & Final Checklist
Making an Informed Decision
Choosing the right website company is one of the most important business decisions you’ll make. A good website is an investment that helps your business grow, while a bad one can be a waste of money and cause endless frustration.
By now, you should have a solid understanding of:
- What your website goals should be.
- The best platform for your business.
- How to ensure your site is SEO-friendly and high-performing.
- The importance of security, maintenance, and ownership.
- How to avoid scammy or unreliable web companies.
Final Checklist Before Hiring a Website Company
Before signing any contracts, go through this checklist to ensure you’re making the right choice.
1. Business Goals & Strategy
✅ I know what I want my website to achieve (e.g., leads, sales, bookings).
✅ I have a clear idea of what pages and features I need.
✅ I know how I will measure the success of my website.
2. Choosing the Right Platform
✅ I understand the pros and cons of WordPress, Shopify, Wix, or a custom-built site.
✅ I know whether I want to manage the website myself or rely on a developer.
✅ I’ve checked that my website can be moved to another provider if needed.
3. SEO & Performance
✅ My website will be mobile-friendly and optimised for search engines.
✅ The website company will set up Google Analytics and Search Console.
✅ My website will load quickly and follow SEO best practices.
4. Security & Ongoing Maintenance
✅ My site will have an SSL certificate (HTTPS).
✅ The company has a plan for updates, backups, and security.
✅ I understand who is responsible for maintaining my site after launch.
5. Content & User Experience
✅ My website will be easy to navigate and accessible to all users.
✅ Calls to Action (CTAs) will be clear and visible.
✅ I have a plan for creating or updating content on my site.
6. E-commerce & Payment Systems (If Applicable)
✅ My website will use a secure and reliable payment system.
✅ Shipping, tax, and order management are all set up correctly.
✅ The checkout process is fast and user-friendly.
7. Integrations & Automation
✅ My website can connect to my CRM, email marketing, or booking system.
✅ I understand how automation can save me time.
✅ The website company can set up any essential integrations.
8. Pricing & Ownership
✅ I know the full cost of the website, including ongoing fees.
✅ I will own my domain name and website after launch.
✅ I have full admin access and control over my website.
9. Choosing the Right Website Company
✅ They have good reviews and a portfolio of real client work.
✅ They communicate clearly and explain things in plain English.
✅ There are no hidden fees, long contracts, or vague pricing.
✅ They offer support or training for managing the site after launch.
Final Thoughts
Getting a website built can feel overwhelming, but by asking the right questions and understanding your options, you can make a smart, informed decision. A good website isn’t just about looking nice—it should be a valuable tool that supports your business growth and goals.
If you follow this guide and checklist, you’ll be well-prepared to work with a website company that delivers great results, fair pricing, and long-term value.
What’s Next?
Now that you have all the information you need, the next step is to start conversations with website providers. Use this guide as a reference, take your time to compare options, and don’t be afraid to ask plenty of questions.
Good luck with your website project!